About Us

"Itraake" gloriously applauds the Woman of today who embodies the perfect synergy of the era gone by with the fast-evolving present. We celebrate the 4Cs of the Indian Woman of today - 'Contemporary' yet 'Classic'; 'Captivating' yet 'Comfortable'. Now, does she deserve anything lesser to be taking her walk of life, "Itraake”? We are passionate about setting some new rules around what the women of today deserve in her wardrobe. Why does it have to be Ethnic OR Modern? Why can't it be Ethnically Modern OR Modernized Ethnic? It is with this goal, that we love to blend traditional fabrics with modern silhouettes.

Our creations are Chic, youthful, sophisticated yet timeless. All synonyms for the Woman of today! Believing in the mantra 'less is more', Itraake has mastered the art of innovating & incorporating the vibrancy of handwoven Ikat, the softness of pure cotton, the richness of tie & dye and fine detailed hand embroidery through our collection. We take pleasure (sometimes, to pain-staking levels) to add absolute quality, beautiful detail, classy appeal and above all, Loads of Love into every creation of ours. With absolute confidence, we know that every home that our creations will find, they will earn as much Love and Pride, as we put in...